Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.
The discipline of writing regularly about your speciality – your point of difference – will help you hone and improve your key messages. It forces you to think, again and again, about what makes your service special.
Showcasing your own expertise is a legitimate and powerful marketing method. Whatever your business, at some level, you must be the expert. It’s your products and/or services, after all!
It was tough trying to get your business to market back in the day. The routes to market seemed sown-up by powerful media barons, critics and journalists. Those old rules are history.
Writing a regular blog is one of the best ways of keeping a flow of leads coming into you website. But what happens when you can’t think what to say next? A thoughtful guest post from Sharon Tanton.
Businesses investing in PPC monitor their campaigns very carefully to check the returns. Looking at the size of Google, plainly AdWords works for some! Meanwhile the rest of us face the challenge of helping customers find us in other ways… And part of that solution, of course, is Google’s organic returns.
