Marketing results for ambitious businesses

BuzzedUp blog

Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.

If you've invested time and energy into producing an eBook you'll want the lots of people to read it. An outbound email campaign to a good list is a valid method to promote it; but how maximise uptake without spamming people?

Payment by results: a warning from the trenches

Q: “If you’re so confident in your ability to drive sales will you work on a commission-only contract?”

A: “If we agree a sales commission of XX%, then yes.”

Facebook’s ‘verified badges’ for local businesses can be claimed by page owners. It’s worth spending a moment to verify your page as it provides a mark of credibility—a trust-stamp if you like—which will help customers and prospects be confident they’ve found you on Facebook.