Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!
BuzzedUp blog
Comment, marketing insights, opinion, analysis and a few wild ideas about marketing.
How buyer personas help match problems with solutions
A potential buyer weighing up choices will be influenced by the supplier that articulates its services best. These buyers are looking for evidence of a close match between their problem and the supplier’s solution.
Facebook’s latest News Feed ads will mean businesses can acquire prospect email addresses with just a couple of clicks. Sounds good? I think this is one of the best paid products Facebook offers.
All businesses want to generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. Many switched-on companies now include inbound marketing as a central strategic pillar in their work. But what is inbound marketing?
Good targeting and segmentation are fundamental to effective marketing. The concept of the buyer persona neatly distils both into a useable tool. But how many buyer personas should you produce?