More of the right kind of customer

Wouldn’t it be great to get your products and services in front of the right prospects and customers at exactly the moment they need you?

I do this for you

I work with small- and medium-sized businesses on smart marketing projects to bring highly qualified leads into the sales funnel. With 15 years marketing experience, I reckon I’ve been there and done it enough times to know what works.

Today, marketing with content on the social web is a big focus. Content marketing and engagement with targeted communities online – the New Rules of Marketing and PR – is delivering superb value to my clients.  Here’s an example of a recent project:

• Developing ‘buyer personas’ to clearly visualise customer segments.
• Producing easy to read, engaging marketing content — answers to the questions prospects search for— aimed directly at those segments.
• Establishing systems to maximise exposure of the content using both social marketing tools and traditional marketing methods.

Customers invariably start their search for services online. Using the method above — the systematic promotion of relevant content that your defined targets want to read — you can out-wit the competition and reach prospects at the moment they need your help.

No hard sell. No expensive advertising. No fancy PR agency.
Just the right customers at the right time with the right message.

What are ‘buyer personas’?
What sort of content do my prospects want to read?
How do I reach prospects directly?

Please get in touch to discuss marketing and your business.