In Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business he dares to recommend using technology to semi-automate the social marketing process.
I applaud.
It’s about efficiency, after all.
“Automating routine operations frees up even more time that could be better spent focusing on finding ways to more meaningfully engage with customers.” (Leary)
Social media purists may get uppity at the suggestion of scheduling or triggering marketing activity on social platforms, but hey, we’ve all got businesses to run, and I want a holiday next summer. I’d rather focus on interesting client-facing activity than do boring ‘factory work’.
There are plenty of tools to support busy community managers who want time to be truly social. So let’s use them.
Image via Making the Modern World
