social

'Buyer personas' are short, clear descriptions of everything you know about your most profitable, ideal buyers. They're great for keeping you ‘on message’ when it comes to producing content your prospects and clients will find and consume. Here's our selection on Buyer Personas.

‘Lead Ads’ collect email addresses with two clicks

Facebook’s latest News Feed ads will mean businesses can acquire prospect email addresses with just a couple of clicks. Sounds good? I think this is one of the best paid products Facebook offers.

Autoresponder emails work wonders

Leading marketing technology provider ShortStack recently analysed over two million 'autoresponder' emails to discover some remarkable stats. Autoresponders are the emails that are automatically sent to those entering an online promotion, such as a sweepstake or competition.

Facebook’s long shadow

Why is Facebook important to UK brands? Because it dominates the social networks, standing like Goliath and leaving a long shadow across the landscape.