Without fanfare Facebook has cut several restrictions on what businesses and brands can put on their Cover Images. The one rule that has been retained is that a maximum area of 20% can be used for text.
The rules that have been dropped are:
- Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
- Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
- References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “get it now” or “tell your friends.”
In my experience many Page Admins either didn’t know about these ‘old’ rules; or ignored them, anyway.
The change will mean businesses can be more commercial with their messaging on the Cover Image. And I expect there will be a hell of a lot of arrows pointing to the ‘Like’ button from here on in.
Further example of Cover Image using the ‘old’ 20% rule below.
These rule changes was spotted by Mari Smith who spilled the beans on her Facebook page.