Social media is not the only answer

I let out a hollow laugh when I received this LinkedIn InMail from a social media marketing trainer:

The sender — who works part time with a well-known marketing institute — has held down social media roles with several agencies, has 500+ connections and several glowing references. But he got his targeting badly wrong on this occasion. A cursory glance at my site would have told him that, no thank you, I don’t want any training in social media marketing.

We all make mistakes. I’ve made plenty. There will be more to come.

But I thought this example of a scatter-shot mailing serves to demonstrate how easy it is to do bad marketing. It’s not enough to excel at one aspect (such as social media) if you are going to utterly cock-up another (direct email marketing in this case). Rather, you need a rounded skillset to offer a confident marketing service.

Well, I suppose it’s only a question of time until I drop a similar clanger. Until then, adieu.