DaysOut, a hub for family leisure and entertainment discounts, and a transition from hardcopy to online. 

BuzzedUp stepped in to build the new online presence for the well-established hardbopy voucher-book brand. It was all about drive traffic to the website using social media.

After analysing the website we made recommendations to improve design, messaging and usability. We needed:

• Action-driven landing pages
• A clearer customer journey
• Less clutter and more space.

We worked at an intense rate to build Twitter and Facebook communities, supported by a series of prize-winning promotions, and all amplified via a blog. All our links were tracked through to the site via cookies with reports double checked across Google Analytics and the site’s own systems.

Results

• Inside eight weeks we delivered 18,000 unique hits to pages across the site.
• In two weeks of launch our landing pages converted 800 new users.