I recently posted on Hubspot’s 2009 report on inbound marketing and, low and behold, Hubspot brings out the 2011 update! Timing, it’s all about timing 😉
Hubspot’s oven-fresh report is based on a January 2011 survey of 644 professionals familiar with their business‘ marketing strategy. To quote directly from the report:
- Inbound marketing channels are maintaining their low-cost advantage: Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.
- The gap between spending on inbound vs. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 its share was 17% greater.
- Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog.
- More and more business are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.
- Businesses are increasingly aware their blog is highly valuable: 85% of businesses rated their company blogs as “useful” “important” or “critical”; a whopping 27% rated their company blog as”critical” to their business.
As an Inbound Gunslinger myself, I’m hardly going to disagree.
Here’s more about how quality content is fundamental to a successful inbound marketing strategy.
Download Hubspot’s report here.