Advocates of inbound marketing (like me!) have long known the technique’s inherent power. Quality content positions you and your company as ‘players’ – and prospects are drawn to you.
Answer the basic questions your prospects ask online – without selling – and trust and credibility follow.
Inbound marketers use content to reach buyers directly, leapfrogging gatekeepers and other intermediaries, such as editors and publishers.
But too often we overlook the traditional media release. A good story – well-written and relevant to the publication’s readership – might be just what the editor ordered.
I was able to help Bristol entrepreneurs Salima and Mohamed Garti gain good coverage for their new patisserie using traditional PR. It certainly helped them establish a positive reputation amongst Bristol people. And it made me re-think my attitude to ‘old-fashioned’ PR.
Read the full case study here.