At the ACT conference last week, some people from Sage gave me the perfect example of how Twitter can be a powerful customer relationship tool.
They explained how an unhappy customer had been tweeting critical messages about Sage after having some kind of problem with its software.
Sage’s Twitter account responded directly to the customer, established what the problem was, and resolved it.
By its swift, public action, Sage turned the angry customer into an advocate.
For brands unsure whether Twitter works, there’s your answer.