Objective: use an eBook, white-paper or video to engage with prospects at the ‘Consideration’ stage in the sales funnel. Method: send a series of emails to a warm list, varying the messaging and subject lines. Avoid: sending emails to those who have already clicked on the Call-To-Action and downloaded the content. [click to continue…]
Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.
A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer personas is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.
Q: “If you’re so confident in your ability to drive sales will you work on a commission-only contract?”
A: “If we agree a sales commission of XX%, then yes.”
Anyone in Britain can now access Graph Search, Facebook’s smart new development that lets you search within Facebook in an useful, intuitive and fun way. It’s a step forward from the search box we have known up to now. No matter where you reside, all you need to do is change your settings to ‘US English’ to get started. [click to continue…]
Aah… social networking. Business and pleasure combined. Great for instant communication, making connections, getting your voice heard. The to-and-fro of debate and the general banter. But watch out! Comment threads on social networks can be dangerous places. [click to continue…]
Back in June Facebook announced imminent changes to its Page Insights. The rollout finally hit UK client Pages last week. Analysis and decision-making just got a whole lot easier. [click to continue…]