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Facebook has implemented an update that will make many page admins jump for joy. There’s a new option allowing you to Post and Comment as any Page you manage.

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Freddie_150

MailChimp is primarily an excellent, affordable email marketing platform. But did you know you can use it to create single campaign opt-in landing pages?

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facebook_logo

From the 20th February 2014, managing your brand’s Facebook Page will become just that little easier — if you have multiple admins.

Page posts and comments will show the name of admins who posted. Note: the names will only be visible to people managing the page; they remain invisible to fans.

It’s a development that will pass many by. But, if you’ve been part of a team where colleagues have different community management roles—but all are admins—sometimes it can be frustrating not knowing who posted an update; or answered a customer question.

In making this slight development, Facebook is really just catching up with many commonly-used social media management tools that already allow for fairly sophisticated team-working.

More Facebook tips and alerts here.

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job-done

Objective: use an eBook, white-paper or video to engage with prospects at the ‘Consideration’ stage in the sales funnel. Method: send a series of emails to a warm list, varying the messaging and subject lines. Avoid: sending emails to those who have already clicked on the Call-To-Action and downloaded the content. [click to continue…]

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Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.

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Woma sil

A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer persona is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.

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gun_to_head

Q: “If you’re so confident in your ability to drive sales will you work on a commission-only contract?”
A: “If we agree a sales commission of XX%, then yes.”

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