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Back in June Facebook announced imminent changes to its Page Insights. The rollout finally hit UK client Pages last week. Analysis and decision-making just got a whole lot easier. [click to continue…]

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When my bluetooth headset slipped off my head while jogging I became Mr Angry. But the good people at Jabra turned the customer service dial up to 11 and now I am Sir Chillaxed. [click to continue…]

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Working for yourself means you can break up the day with a bit of exercise. Running round the park, the harbourside and the neighbourhood streets is good for health and wellbeing. And it can help keep your blog ticking over, too. [click to continue…]

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2013: The State of Inbound Marketing

The latest annual report from marketing software company HubSpot confirms inbound marketing as a central strategic pillar for marketers worldwide. The report is the most comprehensive review available, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies and marketers. [click to continue…]

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Search engine marketing is often seen as a dark art but Dan Fallon, head of the PPC, analytics and conversion optimisation agency Search Star, adopts a very simple philosophy to a complex business: “Clients are happy when the value of the extra sales & leads outstrips what they pay us.” [click to continue…]

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Wouldn’t it be cool to control which pages are visible to your fans on the ‘Likes’ section of your Facebook business page? You can! [click to continue…]

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Facebook’s 80/20 rule simplified

Without fanfare Facebook has cut several restrictions on what businesses and brands can put on their Cover Images. The one rule that has been retained is that a maximum area of 20% can be used for text. [click to continue…]

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