A new app from Facebook, Rooms, lets you create places for the things you’re into, and invite others who are into them too. It looks like a response to the popularity of Pinterest and Instagram (which it owns).[click to continue…]
Facebook has implemented an update that will make many page admins jump for joy. There’s a new option allowing you to Post and Comment as any Page you manage.[click to continue…]
MailChimp is primarily an excellent, affordable email marketing platform. But did you know you can use it to create single campaign opt-in landing pages?[click to continue…]
From the 20th February 2014, managing your brand's Facebook Page will become just that little easier — if you have multiple admins.Page posts and comments will show the name of admins who posted. Note: the names will only be visible to people managing the page; they remain invisible to fans. It's a development that will pass many by. But, if you've been part of a team where colleagues have different community management roles—but all are admins—sometimes it can be frustrating not knowing who posted an update; or answered a customer question. In making this slight development, Facebook is really just catching up with many commonly-used social media management tools that already allow for fairly sophisticated team-working.
More Facebook tips and alerts here.
Objective: use an eBook, white-paper or video to engage with prospects at the 'Consideration' stage in the sales funnel. Method: send a series of emails to a warm list, varying the messaging and subject lines. Avoid: sending emails to those who have already clicked on the Call-To-Action and downloaded the content. [click to continue…]
Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.[click to continue…]
A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer persona is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.[click to continue…]