A new app from Facebook, Rooms, lets you create places for the things you’re into, and invite others who are into them too. It looks like a response to the popularity of Pinterest and Instagram (which it owns).
Facebook has implemented an update that will make many page admins jump for joy. There’s a new option allowing you to Post and Comment as any Page you manage.
MailChimp is primarily an excellent, affordable email marketing platform. But did you know you can use it to create single campaign opt-in landing pages?
From the 20th February 2014, managing your brand’s Facebook Page will become just that little easier — if you have multiple admins.
Page posts and comments will show the name of admins who posted. Note: the names will only be visible to people managing the page; they remain invisible to fans.
It’s a development that will pass many by. But, if you’ve been part of a team where colleagues have different community management roles—but all are admins—sometimes it can be frustrating not knowing who posted an update; or answered a customer question.
In making this slight development, Facebook is really just catching up with many commonly-used social media management tools that already allow for fairly sophisticated team-working.
More Facebook tips and alerts here.
Objective: use an eBook, white-paper or video to engage with prospects at the ‘Consideration’ stage in the sales funnel. Method: send a series of emails to a warm list, varying the messaging and subject lines. Avoid: sending emails to those who have already clicked on the Call-To-Action and downloaded the content. [click to continue…]
Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.
A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer persona is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.