Facebook’s paid advertising options allow for superb targeting and audiences can be saved for re-use or editing at a future date. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free!
A potential buyer weighing up choices will be influenced by the supplier that articulates its services best. These buyers are looking for evidence of a close match between their problem and the supplier’s solution.
All businesses want to generate more traffic, more leads, more customers. That's always been the purpose of marketing and sales. Many switched-on companies now include inbound marketing as a central strategic pillar in their work. But what is inbound marketing?