Good targeting and segmentation are fundamental to effective marketing. The concept of the buyer persona neatly distils both into a useable tool. But how many buyer personas should you produce?
Random Quote
The quality of my leads and enquiries has increased significantly as a result of my new website. The most consistent comment I get is that what I have to offer is crystal clear. It echoes how I work. Clients like that.
— Andy Coughlin, Andy Coughlin Consulting-
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