When Mohamed and Salima Garti opened their French patisserie, L’artisan, on Bristol’s busy Gloucester Road, they faced these marketing challenges:
- How do we establish a name for ourselves?
- How do we stand apart from the ‘me-too’ cafes and coffee shops?
- How do we reach an audience beyond our neighbourhood?
L’artisan’s unique selling point is the quality of the genuine French cooking. Everything is cooked from scratch daily by chef Mohamed, who trained under some master bakers in Lyon and London, and who knows a thing or two about petit fours, cakes and pastries.
I interviewed Mohamed and Salima in their shop and was inspired by their motivation and L’artisan’s back-story. The subsequent media release was picked up by all three targeted publishers in Bristol.
“Mick was able to get our story in front of the right editors at exactly the time we needed publicity.” (Mohamed Garti).
The three news sites above have a combined monthly reach of 80,000+ unique visitors.
Bristol’s leading newspaper, the Evening Post, also ran the story. With a circulation of 40,000, the latest research shows this paper is read, on average, by four people.
L’artisan’s owners are delighted with the coverage – and with the extra customers who have come from far and wide. As Salima explains:
“One of our objectives was to spread the news about the patisserie to people outside the local area. Mick’s work has achieved this.”