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Days Out online discount portal

driving online sales with social media

DaysOut, a hub for family leisure and entertainment discounts, was making a late transition from a traditional hard-copy voucher-based publication to online. BuzzedUp stepped in to build its online brand and drive sales via the website using social media alone.

 After analysing the website I made recommendations to improve design, messaging and usability. We needed:

  • Action-driven landing pages
  • A clearer customer journey
  • Less clutter and more space.

DaysOut headerWe worked at an intense rate to build Twitter and Facebook communities, supported by a series of prize-winning promotions, and all amplified via a blog. All our links were tracked through to the site via cookies with reports double checked across Google Analytics and the site’s own systems.

Results

  • Inside eight weeks we delivered 18,000 unique hits to pages across the site.
  • In two weeks of launch our landing pages converted 800 new users.

Contact Mick Dickinson for a chat about online marketing, PR and social media for your business.