Brand revitalisation: rigour and creativity combined

Cherry Blossom

Consultant Bernie Richie is a busy marketing professional with several commercial interests. As well as holding down a role as senior Interim Head of Marketing with leading women’s charity Platform 51, she recently launched her own agency, Sakura Marketing.

With so much going on, Bernie asked me to help frame her new proposition, produce a website design brief including content architecture, and write the website content.

“Over a series of meetings Mick and I distilled the unique nature of what I do into a distinct proposition: brand revitalisation. He brings a systematic process to such a challenge but has an extremely creative mind, too. We quickly agreed a way forward and Mick produced a pin-sharp brief for my developer.”

With a clear view of how Bernie’s agency sat in the marketplace, her ideal clients and unique approach to consultancy, the website copy came together in short order.Sakura Marketing

“I am delighted with my new brand, website and the distinct market position I’ve established thanks to Mick’s help”

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