BuzzedUp’s online campaign for Bosch Professional Power Tools UK — a ‘personality quiz’ for tradespeople — delivered on engagement, entertainment and data.
Bosch needed to promote its new wireless charging technology to a specific target market and do it in an engaging way that also collected data for future marketing. This initiative fed into a wider campaign to increase Facebook Page Likes from 15k to 25k within two months.
As specialist Facebook marketing experts (working with the Bosch lead agency) BuzzedUp devised a ‘Charge Anxiety’ personality quiz that:
- Helped people understand the real benefits of wireless power tool charging
- Was fun and shareable
- Collected name/email address info.
People taking the quiz were served bespoke results dependent on the answers they gave to quiz questions. The whole thing was incentivised by a great prize: power tools worth over £500.
The quiz was optimised for mobile as insights had shown tradesmen use Facebook heavily on mobile. Indeed, post-campaign reports showed that 88% of traffic was mobile.
The campaign, which was published to Bosch Professional Power Tools’ Facebook for four weeks, achieved the following results:
- Views: 9,372
- Entries: 2,135
- Shares: 464
The Page Likes objective was achieved with Likes standing at over 26k by the end of the campaign.
We delivered to Bosch a database of over 2,000 names and email addresses of those entering a prize sweepstakes at the end of the quiz.
Many businesses are building valuable relationships with current and potential customers using smart Facebook marketing. If you’d like to hear more please contact Mick Dickinson or call 07816 680 266.
Read more about Facebook community marketing.