Facebook ads can be targeted with extreme precision. Ads are only shown to the people your business wants to reach. Set a daily or total budget and be in full control of expenditure.
Facebook’s Ads Manager shows which ads are performing best so you can continue to invest in the ads that bring you the most success. In short Facebook advertising may well deserve a line on your marketing budget.
Facebook ads are seen on desktop and mobile. A well-managed campaign generates likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful.
If you’re looking for advice on how to grow a Facebook community without advertising we have plenty here.
Facebook calls objectives ‘goals’. Goals might be:
- Driving sales on your website
- Getting people to install your app
- Building your brand through Page engagement.
Facebook harnesses all it knows about its users to help businesses target ads effectively. Variables include:
- Connections (how people are connected to your page)
Together it makes for powerful segmentation so the right ads reach the right people. Creating a closely targeted campaign containing a compelling message and call-to-action (CTA) adds up to a very effective and affordable way to get return on investment.
The term ‘Ads’ encompasses recognisable advertising formats and also more ‘natural’ forms of content — such as promoted posts — which are shown in a user’s newsfeed. Ads can appear in different places on Facebook depending on your goals, targeting and creative choices. Ads should have a strong call-to-action (CTA): perhaps you are promoting an event, app, Facebook page or website product or service…
Facebook advertising products include:
- Desktop or mobile app installs and engagement
- Page post engagement
- Page likes
- Offer claims
- Event responses
- Clicks to website
- Website conversions
While Facebook’s advertising proposition is easy to understand, there’s a lot going on ‘under the bonnet’, and optimising ROI can take a while to master. If producing creative ads, campaign analysis and budget management is not for you, BuzzedUp offers ad campaign management services based on extensive experience. Please contact Mick Dickinson to discuss your Facebook marketing needs.