If your sales team is asking ‘where are the leads?’ then have a look at Facebook Lead Ads. They deliver qualified leads and marketing information like no other Facebook paid product.
When I first heard of Facebook Lead Ads I paid lip service. At that time my work for an automotive client was focused more on website clicks and page likes. Thanks to a lot of hard work, a great team, a proper marketing strategy and structured communications, my client’s business has grown from £500k three years ago to £7 million today.
The sales team has grown to ensure this business expansion continues; and it is now structured around geographic territories. This bigger, hungrier team demands that I delivery good leads, daily.
Facebook Lead Ads plays a role here. Each morning I review the latest leads and send them along to the sales guys. They get:
- Prospect full name
- Email address
- Mobile number
- Product interest (3 product types to choose)
Of course, salespeople love qualified leads! To support the sales process further I put these leads into an automated program of comms that reflects:
- How they got in touch, and
- What they told us about their interests.
Such activity gives me a great reason to stay in touch with the sales guys as, should an opportunity be closed, I need to remove that prospect from the ‘nurture’ program and add them to the ‘new customer’ program. In my experience marketers don’t talk enough to sales teams; but these conversations often give me incredibly useful insights that play into my future planning.
No one has asked me ‘where are the leads?’ for weeks!
If you’d like a professional overview of your lead generation process please contact Mick Dickinson
You’ll find lots more useful tips on Facebook marketing here.