Facebook’s 80/20 rule simplified

Facebook’s 80/20 rule simplified post image

Without fanfare Facebook has cut several restrictions on what businesses and brands can put on their Cover Images. The one rule that has been retained is that a maximum area of 20% can be used for text.

The rules that have been dropped are:

  • Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
  • Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
  • References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
  • Calls to action, such as “get it now” or “tell your friends.”

In my experience many Page Admins either didn’t know about these ‘old’ rules; or ignored them, anyway.

The change will mean businesses can be more commercial with their messaging on the Cover Image. And I expect there will be a hell of a lot of arrows pointing to the ‘Like’ button from here on in.

Further example of Cover Image using the ‘old’ 20% rule below.

These rule changes was spotted by Mari Smith who spilled the beans on her Facebook page.

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