My favourite email newsletter platform MailChimp is implementing a major upgrade to its excellent service with four new permission levels for users.
This is a big step forward for administrators wishing to grant different levels of access to contributors, designers or colleagues.
The four levels (taken direct from MailChimp’s announcement) are:
- Admin: Highest level access to everything in MailChimp. Most importantly: account settings, billing info, the ability to shut down the account, and the ability to add other user types.
- Manager: Most of the essential functions of a MailChimp account (creating and sending campaigns, viewing lists and reports). Basically, managers can’t access account settings, change billing, export lists, or invite other users.
- Author: Can create campaigns and edit templates, but cannot send them. You might give this access to an in-house designer or writer, or even to an outside design agency.
- Viewer: Only has the ability to view campaign reports. Grant this to someone in the company who needs to see campaign results, but doesn’t need to be creating campaigns or fiddling with lists.
The change means the end to Account Keys, the rather unsatisfactory mechanism used previously to allow partners and others access to a MailChimp account.
If you’d like to hear more about how to target customers with relevant, timely, actionable email marketing, please contact Mick Dickinson.