Marketing a new mobile app — when the product doesn’t yet exist — could have been a tricky proposition. But where there’s a will there’s a way.
14 days after lifting the embargo on MatchDayApp, a ‘coming soon’ mobile guide for travelling football fans, it has collected almost 750 Facebook Likes and over 1,000 Twitter followers. Check the current state of play here:
Chat about the new app is being shared around its target market: football fans that travel to follow their team. Awareness is growing well, based on this launch programme:
- Traditional marketing: distribution of flyers at key end-of-season and playoff games
- A blog with valuable information on stadia, upcoming games and where to drink and eat when following your team
- A systematic approach to building Twitter and Facebook communities
At the the centre of all activity lay a contest to win an iPhone 4S — a major draw for the target demographic.
Launch marketing was based around the steady production of content aimed at the end-user and was published on the MatchDayApp blog. This was promoted around the web with a particular emphasis on Twitter and Facebook. Since the product is not yet launched, the objectives were:
- To gain a level of awareness and
- To connect with people who may contribute to the app’s content and usefulness.
UPDATE, March 2013: Development of the app was severely hampered by very poor technical service. Now back on track, it is due to launch August 2013.
- Examples of successful Facebook campaigns for clients
- Working examples of smart Facebook custom apps
Contact Mick Dickinson at BuzzedUp to discuss how to use Facebook and Twitter to market your business effectively.