0-500 Facebook Likes in 14 days for launch of new Bristol biz

0-500 Facebook Likes in 14 days for launch of new Bristol biz post image

Marketing a new mobile app — when the product doesn’t yet exist — could have been a tricky proposition. But where there’s a will there’s a way.

14 days after lifting the embargo on MatchDayApp, a ‘coming soon’ mobile guide for travelling football fans, it has collected almost 750 Facebook Likes and over 1,000 Twitter followers. Check the current state of play here:

Chat about the new app is being shared around its target market: football fans that travel to follow their team. Awareness is growing well, based on this launch programme:

  • Traditional marketing: distribution of flyers at key end-of-season and playoff games
  • A blog with valuable information on stadia, upcoming games and where to drink and eat when following your team
  • A systematic approach to building Twitter and Facebook communities

At the the centre of all activity lay a contest to win an iPhone 4S — a major draw for the target demographic.

Launch marketing was based around the steady production of content aimed at the end-user and was published on the MatchDayApp blog. This was promoted around the web with a particular emphasis on Twitter and Facebook. Since the product is not yet launched, the objectives were:

  1. To gain a level of awareness and
  2. To connect with people who may contribute to the app’s content and usefulness.

UPDATE, March 2013Development of the app was severely hampered by very poor technical service. Now back on track, it is due to launch August 2013.

Resources

Contact Mick Dickinson at BuzzedUp to discuss how to use Facebook and Twitter to market your business effectively.

{ 2 comments… add one }

  • Hollingdale Pooley 30/08/2012, 2:14 pm

    An interesting insight into how to start an effective social media campaign. Some useful tips here for anyone wishing to promote their company or brand to the online demographic (of which most of us are now a part of!).

  • Mick 30/08/2012, 2:23 pm

    Thanks for dropping by, and congrats on the CLIC fundraising. Let me know if you’d like to discuss any aspect of online PR, marketing and social media for professional firms.

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