There is a marked difference in the positive and negative words used by marketing people in Hubspot’s ‘The State of Inbound Marketing’ report. In 2009 inbound was the ‘new kid on the block’. Today it’s the foundation to many a marketing strategy.
Hubspot’s key findings were:
- Inbound marketing channels deliver a dramatically lower cost-per-sales lead than outbound channels.
- Blogs lead other social media categories in terms of importance to business.
- Small businesses are most aggressively allocating lead generation budgets to blogging, social media and search engine optimization.
Access the full report here.
Hubspot asked its interviewees and respondents about the ‘best’ and ‘worst’ marketing efforts for the year 2008.
What has changed since this report was published?