What could be better than investing in great marketing that can be used again and again? A deep reservoir of quality content about you and your industry expertise is just that: a gift that keeps on giving.By committing to great content you:
- create valuable IP that showcases your specialist expertise.
- hone your writing, deepen your expertise and clarify your point of difference
- create a level playing field on which to out-wit your competitors
- open a new (and more direct) route to market
- act as a magnet for prospects, because they find you at the precise moment they need you.
Does marketing with content work for everyone?No. If your service is commoditised, then it’s more difficult to articulate a point of difference, and therefore tricky to establish a distinct position. But for coaches, consultants, trainers, niche businesses, and specialists of all kinds providing quality services (rather than cheap ones), marketing with content on the social web is a huge opportunity.
Give me a shout if you’d like to take advantage of my own specialist marketing service.