Freemiums lead to Premiums: how giving your content away is an investment

I noticed @TPLDrew had re-tweeted my last post about how marketing with content can open up a new route to market, so I sauntered over to his website, where I found this gem:

My content is valuable. Why should I just be giving it away for free? from Tippingpoint Labs on Vimeo.

Safe to say I will be ambling back that way to check out many more from the neat array of short videos.

{ 2 comments… add one }

  • Andrew Davis 25/01/2011, 1:24 pm

    Mick,
    Thanks so much for taking the time to saunter over to my website. We’re so glad you’re enjoying the short videos.
    Are there any questions we could take a stab at for your or your clients?
    Thanks again!
    - Drew

  • Mick 25/01/2011, 6:56 pm

    Drew,
    My clients will get the benefit of your shared higher learning! I try to push my expertise forward a little every day, so it’s great to meet you.

    Mick

Leave a Comment