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Freemiums lead to Premiums: how giving your content away is an investment

I noticed @TPLDrew had re-tweeted my last post about how marketing with content can open up a new route to market, so I sauntered over to his website, where I found this gem:

My content is valuable. Why should I just be giving it away for free? from Tippingpoint Labs on Vimeo.

Safe to say I will be ambling back that way to check out many more from the neat array of short videos.

{ 2 comments… add one }
  • Andrew Davis 25/01/2011, 1:24 pm

    Thanks so much for taking the time to saunter over to my website. We’re so glad you’re enjoying the short videos.
    Are there any questions we could take a stab at for your or your clients?
    Thanks again!
    – Drew

  • Mick 25/01/2011, 6:56 pm

    My clients will get the benefit of your shared higher learning! I try to push my expertise forward a little every day, so it’s great to meet you.


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