Freemiums lead to Premiums: how giving your content away is an investment
I noticed @TPLDrew had re-tweeted my last post about how marketing with content can open up a new route to market
, so I sauntered over to his website, where I found this gem:
My content is valuable. Why should I just be giving it away for free? from Tippingpoint Labs on Vimeo.
Safe to say I will be ambling back that way to check out many more from the neat array of short videos.