Last night’s media140 sauna-like gathering in Bristol was billed as ‘using social media to help your business grow online’, and it lived up to the promise. However, there were few small business owner-managers there who did not work in marketing or PR (is there a difference?); so I guess we’ll be taking the learnings onward to our clients. All good!
Some great speakers, including
- @GemmaWent (practical, no-nonsense), and
- @PaulSq (deep, philosophical, bouncing oranges)
gave their take on what social media (#SM) works and where #SM is going.
Trey opened with a gun-toting anecdote about the ‘big boxes’ (faceless mega-stores) and how they have lost touch with customers.
He riffed on how #SM can connect politicians with constituents for the greater social good.
And in summing up he ‘connected the dots’ to show us how we, UK small business, can steal a march on the big boys through top one-to-one personal service and #SM comms.
Trey has the most engaging style of talking, was happy to take questions (even the rambling ones), and basically comes across as an all-round likeable and very smart guy.
As I left the building the central message was clear in my mind…
We are at a special moment in history. A “door has opened” that could allow us to democratise our world—and make it better. Some of that work can be done through business.
Pretty inspirational stuff for a Monday evening when many were on the verge of fainting in the heat.