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The best local marketing I’ve seen this week

A barber’s shop can be a nice little earner. Cash sales of around £40-£60 per hour when you’re busy, plenty of folk to talk to, and don’t forget that hairdressers are officially the happiest workers.

I haven’t had any great allegiance to any single barber but that changed a bit yesterday. I was surprised, impressed and amused when I got an email from Barber Brown, the barbershop I’ve taken my two lads (5 and 7) to a couple of times recently. The email subject was “Happy Valentines”. Here’s the complete email text:

Dear Valued customer,

wishing you all the best for valentines day.

See you soon, lets hope your smiling!

I make that five grammatical errors in 20 words, which is going some.

But that’s irrelevant. Barber Brown got my attention and he’s doing good marketing:

  • He’s staying in touch with a customer
  • He linked his email to a current event (always a good trick)
  • He attached a funny flyer (above).

Where will I take the kids next time? Barber Brown.

{ 3 comments… add one }
  • Bill Maryon 20/03/2010, 8:16 am

    Good haircut too!

  • Mark Brown 13/04/2010, 8:17 am

    Grammer asside, i have found this to be a great way to remind customers of BarberBrown’s . In a world were competition is as close as your door step and the majority of retail spending is monopolised by the elite few multinationals, it’s essential to keep in touch with your customer. By collecting their details and sending these simple messages you are inviting repeat bussiness, which is always the way forward.

    Mark Brown – Proprioter – Barber Brown’s Unisex Hair.

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