The latest annual report from marketing software company HubSpot confirms inbound marketing as a central strategic pillar for marketers worldwide. The report is the most comprehensive review available, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies and marketers. [click to continue…]
Search engine marketing is often seen as a dark art but Dan Fallon, head of the PPC, analytics and conversion optimisation agency Search Star, adopts a very simple philosophy to a complex business: “Clients are happy when the value of the extra sales & leads outstrips what they pay us.” [click to continue…]
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Wouldn’t it be cool to control which pages are visible to your fans on the ‘Likes’ section of your Facebook business page? You can! [click to continue…]
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Without fanfare Facebook has cut several restrictions on what businesses and brands can put on their Cover Images. The one rule that has been retained is that a maximum area of 20% can be used for text. [click to continue…]
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Facebook’s Graph Search may be its most significant development since launch. Graph Search will allow you to make and keep highly personal searches based on Facebook’s huge data set. [click to continue…]
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My favourite email newsletter platform MailChimp is implementing a major upgrade to its excellent service with four new permission levels for users. [click to continue…]
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The best marketing is often a beautiful dance between art and science. However, your CEO is not interested in dance. He is interested in money. Split-testing email comms means you can optimise many elements and give the CEO what he wants. [click to continue…]
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