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Bosch Professional Power Tools (UK) required an engaging online campaign that delivered on reach and awareness but which also collected valuable data. [click to continue…]

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74%

More and more people are using mobile devices to open and read email.  It’s an unstoppable upward trend that marketers cannot ignore. [click to continue…]

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Email: list segmentation vs. dynamic content

Segmentation is the marketer’s No.1 strategic tool. Given that 80% of consumers polled said they would buy more items via emails that are suitably personalised (ie segmented and made relevant based on previous purchase or online activity) we need to get it right in our customer comms. [click to continue…]

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Get more leads

If your sales team is asking ‘where are the leads?’ then have a look at Facebook Lead Ads. They deliver qualified leads and marketing information like no other Facebook paid product. [click to continue…]

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Email marketing platform Adestra recently looked at more than 3 billion emails and reviewed 300+ keywords across four industries to identify the subject line keywords that work wonders — and those that turn customers cold. [click to continue…]

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We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices. [click to continue…]

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Adestra’s MessageFocus allows companies and brands an easy way to re-schedule campaigns to send again to those people who did not open the original email. [click to continue…]

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