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From the 20th February 2014, managing your brand’s Facebook Page will become just that little easier — if you have multiple admins.

Page posts and comments will show the name of admins who posted. Note: the names will only be visible to people managing the page; they remain invisible to fans.

It’s a development that will pass many by. But, if you’ve been part of a team where colleagues have different community management roles—but all are admins—sometimes it can be frustrating not knowing who posted an update; or answered a customer question.

In making this slight development, Facebook is really just catching up with many commonly-used social media management tools that already allow for fairly sophisticated team-working.

More Facebook tips and alerts here.

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Objective: use an eBook, white-paper or video to engage with prospects at the ‘Consideration’ stage in the sales funnel. Method: send a series of emails to a warm list, varying the messaging and subject lines. Avoid: sending emails to those who have already clicked on the Call-To-Action and downloaded the content. [click to continue…]

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Email marketing platform MailChimp now allows all paid accounts to optimise the best time to send mail.

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A buyer persona is an short, clear snapshot of your most profitable, ideal customers. A good buyer personas is incredibly useful for marketers because it keeps you ‘on message’ with all your marketing efforts. This two-minute walkthrough visualises the case for buyer personas.

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Q: “If you’re so confident in your ability to drive sales will you work on a commission-only contract?”
A: “If we agree a sales commission of XX%, then yes.”

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Anyone in Britain can now access Graph Search, Facebook’s smart new development that lets you search within Facebook in an useful, intuitive and fun way. It’s a step forward from the search box we have known up to now. No matter where you reside, all you need to do is change your settings to ‘US English’ to get started. [click to continue…]

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Wow! That escalated quickly…

Aah… social networking. Business and pleasure combined. Great for instant communication, making connections, getting your voice heard. The to-and-fro of debate and the general banter. But watch out! Comment threads on social networks can be dangerous places.  [click to continue…]

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