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We’ve all heard how important mobile is to business comms. But the dominance of mobile usage (for viewing mail) in some markets may shock you. In my work in the automotive sector a jaw-dropping 74% of email is opened on mobile devices. [click to continue…]

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Adestra’s MessageFocus allows companies and brands an easy way to re-schedule campaigns to send again to those people who did not open the original email. [click to continue…]

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Tick

As of the 6th October Facebook’s new ‘verified badges’ for local businesses can be claimed by page owners. It’s worth spending a moment to verify your page as it provides a mark of credibility—a trust-stamp if you like—which will help customers and prospects be confident they’ve found you on Facebook. [click to continue…]

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I’ve been using Adestra’s MessageFocus email product for a couple of years while working on comms for an well-known automotive brand. It is the best enterprise level email marketing service I’ve used. [click to continue…]

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Target

Facebook’s paid advertising options allow for superb targeting. But did you know you can use very similar targeting criteria for organic posts? Better still, it’s free! [click to continue…]

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Facebook’s latest News Feed ads will mean businesses can acquire prospect email addresses with just a couple of clicks. [click to continue…]

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Facebook has unveiled a ‘Legacy Manager’ setting so someone can manage your account after you kick the bucket. [click to continue…]

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