Post image for Social media and marketing automation: strange bedfellows?

Aspects of social media can be semi-automated, freeing up valuable time for busy community managers. Then they can be truly social. There, I said it, and I haven’t been hit by lightening.

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LinkedIn emails driving you nuts?

by Mick on January 16, 2012

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I’ve lost count of the number of times people say they’ve had it with LinkedIn because they “get too many LinkedIn emails”. Change your LinkedIn Group email settings, people!

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Thinking about my dad

by Mick on January 3, 2012

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My dad passed away before Christmas. He was 86 and died of cancer — ‘old age’ as some have put it. Although our family had plenty of time to prepare for the inevitable, I found it almost unbearable…

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Social media is not the only answer

18 November 2011
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Having Ninja status as a social media trainer must be fine and dandy. Just don’t go and ruin your credibility with some poorly thought-out direct marketing. I got LinkedIn spam — and I’m not happy.

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A checklist for effective buyer personas

24 October 2011
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‘Buyer personas’ are archetypes of the people who have the biggest impact on your revenues and profit. Use this checklist to begin the process of creating a rich description of your ideal targets.

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Super-cool versus The Doctor: a Vision Bristol soundclash

21 October 2011
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Vision Bristol promises all you need to know about succeeding in a fast changing creative industry. I picked out a couple of speakers and went back to school to compare and contrast.

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Using blogs for product marketing

16 October 2011
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Out of the blue I was asked to review a ‘gravity-defying phone holder’. The product works insofar as a phone sticks to it at a fairly acute angle. But this review is not so much about the product itself; rather it’s about the way it was marketed to me (and you).

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