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Over-optimised sites finally face the bullet

by Mick on April 20, 2012

Heavily over-optimised websites are in for a shock as Google begins to penalise ‘old skool’ SEO tactics. Keyword-stuffed page titles? Not helping! Inappropriate internal links? Don’t do it, dudes. Crappy link-filled footers? Are you serious? That is so 2002. Weird keyword-rich blocks that serve no useful purpose? Get out of here! You have back-links from [...]

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How to manage your reputation

by Mick on April 18, 2012

Potential clients want to know how others judge your personal skills and capabilities. So just how good is your reputation? This was the question posed by ex-TV presenter, event moderator and professional speaker, Roy Sheppard, at last night’s excellent Bath & Bristol Marketing Network event, billed as ‘Reputation Management.’

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The pitfalls of lazy automation

April 1, 2012
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I do not want to see all your tweets in the LinkedIn newsfeed, thanks very much. LinkedIn and Twitter are DIFFERENT environments. Uncheck that box, please!

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Marketing strategies and techniques to pull relevant prospects to your business

February 27, 2012
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Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant targets and prospects towards a business. As a Certified Inbound Marketing Professional I am delighted to share Hubspot’s 2012 State of Inbound Marketing report.

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DO SMITH gives social enterprise the Fast Company treatment

February 21, 2012
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DO SMITH is a community of ‘doers’ dedicated to putting their collective business acumen to good use by helping social enterprises achieve commercial success.

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Social media and marketing automation: strange bedfellows?

January 26, 2012
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Aspects of social media can be semi-automated, freeing up valuable time for busy community managers. Then they can be truly social. There, I said it, and I haven’t been hit by lightening.

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LinkedIn emails driving you nuts?

January 16, 2012
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I’ve lost count of the number of times people say they’ve had it with LinkedIn because they “get too many LinkedIn emails”. Change your LinkedIn Group email settings, people!

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